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Amazon has a clever trick to make sure your Echo doesn't activate during its Alexa Super Bowl ad - The Verge
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The 8 best Super Bowl commercials, from an 'Edward Scissorhands' sequel to Michael B. Jordan's Alexa - The Washington Post
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Harrison Ford and others' luxury guests are swayed by Alexa A commercial for Amazon's Super Bowl has been released that shows the future - GIGAZINE
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Amazon's Alexa Super Bowl LII advert goes down a storm thanks to celebrity stars Cardi B, Gordon Ramsay and Rebel Wilson - Mirror Online
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